>>8151139It depends on how well you do it, I think hot toys doesn't flat coat and instead goes for the matte finish plastic, but it also helps that they have the photorealistic skin to help it work. Figma also does that too I believe, and it's a bit awkward on some figures faces.
I would say that matte finish or top coat goes a long way. Painted can work too as very few marvel legends can attest to, but it's a huge pain in the ass compared to just molding it in flesh and top coating it after you do a light wash to pop the details.