>>8394774No. It repeatedly shows it loses money. Why would they revive it a third time? It was profitable during a small timeframe in which lego was restructuring. As soon as star wars started working lego had no need for bionicle. Lego could produce a whole wave of bionicle figures over the course of a year, or they could make a stranger things set in a couple of weeks, with no new R and D costs.
People keep forgetting how each wave had very specialized parts, and how much money is needed to upkeep that process. This is why they switched to a simpler ccbs system overtime. With ccbs, you only need to make new head sculpts. Albeit thats still terrible since most themes don't need new parts, but it better than starting over each year with bionicle.
Why spend 6 months hiring people to work on sculpts, when one of your "passionate" employees will work in their own time for a month to make a razors crest for free?
