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Toys R US comeback fails because of Covid lockdowns

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Toys R US shuts down it's two US stores that it opened as part of their come back, on account of nobody shopping in malls because of the lockdowns.

https://www.pix11.com/news/local-news/toys-r-us-retreats-again-shutters-its-last-2-us-stores

>“As a result of COVID, we made the strategic decision to pivot our store strategy to new locations and platforms that have better traffic," Tru Kids said in an emailed statement Friday. “Consumer demand in the toy category and for Toys R Us remains strong and we will continue to invest in the channels where the customer wants to experience our brand.”

>The two shuttered locations were about 6,500 square feet — about one-seventh of the size of the old Toys R U stores and emphasized hands-on experiences. Employees unwrapped toys, for instance, so that kids could try them out.

>During a visit to the New Jersey store in late 2019, kids shot Nerf blasters and sat in a circle for story time while Geoffrey, the chain’s mascot, roamed around. Such experiences are now shunned at a time when shoppers have to abide by social-distancing rules.

See you Space Cowboy...