>>8776484Lego was losing money big time to Pokemon, and wanted their own IP so they didnt have to pay out a large chunk of their profits to licenses. So for them it was a time try out wacky ideas out of desperation.
>was it like making your own Lego action figure?This, combined with Lego actually providing a fleshed out narrative to characterize the Bionicles as opposed to providing just a basic setting for people to make their own stories.
The story was told through the commercials, online flash games, books, comics and movies, progressing with each wave released.
The Bionicle story guide/bible that Lego used had 20 years worth of content, apparently.
The toys themselves had character without the story in terms of how they looked too, and they tickle that sense of accomplishment that model kits have when completing them even if they're simple.
