>>8947204You've clearly never worked retail. When you specifically tell them it's broken/defective it goes into a dedicated pile. The big box stores have the power to charge back the manufacturer for the lost sale, generally for the retail price. For argument's sake let's say Walmart pays $10 per figure, then Hasbro has to pay $20 back to Walmart for every sale that was lost due to the figure being returned as broken/defective. The manufacturer may request those items be sent back, if not they'll be discarded, or could potentially be resold at a discount. When Hasbro starts getting hit with a wave of charge backs on a particular figure, whether they end up being sent back to Hasbro or not, they'll quickly catch on to what's happening, and it will be a significant loss if it happens in large enough numbers.
Let's say every Target and Walmart got one case of wave 3 Lightning Collection figures. MMPR Red was 3 per case. That would mean there would be over 15k MMPR Reds produced for those stores alone. When factoring in Walgreens, Amazon, Pulse, and the various other online sellers, not to mention the fact that many Targets and Walmarts probably received more than one case, there were easily over 30k MMPR Reds produced. Imagine if just 10% of the people who bought one did a swap with the inevitable 2.0 and returned it as defective to Target or Walmart. That's over a $60k loss for Hasbro. You may say, well that's still a drop in the bucket for someone like Hasbro, but if we say the average price per unit Hasbro was paid was $15, they would only stand to make $450k off of MMPR Red figures. A $60k loss on $450k in sales (over 13%) is substantial. Not to mention the development/manufacturing/shipping costs which went into producing the figures in the first place need to be accounted for. It would eat into their bottom line in a big way. If people wanted to make Hasbro hurt for fucking up this is the way.
