>>9041609>>9041613Funny thing: stores (likely walmart) asked toy companies to ship cases as assortments like they do today, because it was better for business.
I forget if it was GI Joe or some other toyline, but the backs of the cards showed you the entire toyline that was out. Later on this would change, where some ofthe squares were blanked out and said something like "coming soon", and this was assorted case waves were started. This likely meant there were two waves per year, instead of just one.
Not sure when the transition began (early 90s or late 80s) , but before the modern case assortments, toylines like GI Joes had one entire year of a single wave. That's it.
If this was going on today, it's likely everyone would be bitching about this too. I mean, just look at how many people are even slobbering over hints on what the next wave will hit next month or the Marvel thread being hyped up over the newly announced Iron Monger. So WalMart (prolly) was right that having assortments would be better business than one wave for a single year.
If it was a single wave, there wouldn't be much discussion and threads would be more desolate. The only times we'd have anything new to talk about would just be February for Toy Fair announcements and likely november or October, which is traditionally when shit was released.
