>>9092431Ultimately the consequences of these restrictive markets is the same, no original toylines. I was hoping e-tailers would change that, but only the diehard collector oriented start ups have really taken advantage of it. Beyond that I can only name Alternation, which despite being a good effort, kind of proved how impossible selling toys to kids over the web is. Alternatively I think that's why jazwares kicked ass with fortnite. It was a new brand with a popular media tie in, that had fun designs, and appealed to both collectors and kids alike. I think more companies should strive for that happy medium. Likewise I think Lanard has succeeded because they tapped into that same happy medium with their monster toys (kong, rampage, aliens, predator, etc)
