>>9219557Super7 used to be a niche sofubi toy company. Really, they're still extremely niche compared to a company like Hasbro or even McFarlane and NECA. They make reaction figures because those have an audience and sell well to older collectors who like IPs done in a retro Kenner toy style with card art. They started the Ultimates line to target the made-to-order collector's direct market, and that has also been going well. It originally started when they picked up the MOTU Classics and ThunderCats lines from MattyCollector and continued them, and they expanded from there. Different audiences.
