Half the people here don't know anything about the toy industry (especially domestic collectors.) its literal retardation, not even ignorance.

Hasbro doesn't care about ML, Lightning collection, black series or Gi joe. They are being run without supervision with skeleton crews of ten people and they barely make money back. They solely exist to impress other studios by saying "look how accurate we can make your brand." Pic related is from an investors meeting, and star wars/marvel is literally as relevant as yokai watch. These are not heavy hitters.

Hasbros only action figure profits are from the 5-10$ basic figures and you're delusional if you think kids are purchasing 23$ figures over free fortnite and among us.

99% of profits are from kids. The reason you can't find your exclusive isn't because of "scalpers" or "distribution" its literally cause these things don't sell. I'm tired of having this stupid as fuck arguement with people. Most collector toys are barely hitting minimum order quantities of 2000. They are around 10k-20k for popular waves, and the only time they reach over 100k is during movie cycles.

>no youre wrong
Prove it. Show me a single time Marvel legends are mentioned in investor reports.