>>9771198First off, tiers of goods that appeal to different collectors and kids alike.
6in scale Figures; For the older kids and collectors, these should be detailed, articulate, and come with effects parts based on specific spells (Ie, Jace in his standard blue getup might come with the blue energy slash of his Counterspell art from his versus Chandra duel deck art).
Series staple characters, planeswalkers, equipment, and some famous monsters will be included. These would be larger, and more expensive boxed figures. There would also be a line of smaller, carded figures with less detail and items for more kid-friendly purchase.
A line of Kreo inspired 1 1/2in minifigures that come with small display stands and effects parts. There would be larger, diorama style sets that depict famous locations from throughout MTG history, like Tolarian Academy, or Baron Sengir's castle.
And lastly, a blind-box series of Living Cards, sold in small carboard boxes that look like old-school tournament deck boxes, these would be a randomized assortment of plastic figures that create a 3D effect of "stepping off" the card they were based on, reach out, attacking, or casting spells from the flat of the card. A certain small number would be "foil" living cards, and come with a vac-metal finish. Designed to be displayed on small easels.
Each of these toys would come with one or more custom magic cards that the toy was based on, with custom art, and a small chance of getting a foil or specialty (extended art, alt art, etc) version of the card. These would also be included in a new Commander Bundle Decksets, which would be the commander precon deck bundled with a Living Card of your commander with a custom designed easel.
