>>9796646People started collecting them because they were inoffensive collectibles, one that you could put on your desk at work, regardless of who you were, whether you were a toy-collector, or just some random broad. And they have so many licenses that they have something that everyone can find something they like.
But then, people started coming into the Funko hobby late in the game, and wanted POPs that were discontinued... and then came aftermarket prices. Not to mention Funko started doing store exclusives, and con exclusives, some that would go for hundreds, a few even able to go for thousands.
And then Funkos became the next beanie babies... and now, the bubble is getting close to bursting. The exclusives are not nearly as hard to find anymore, don't command as much of an aftermarket price. It's just a matter of time, now