>>9940247What this guy said
>>9940261>It has more to do with McFarlane not having shareholds and having total control over his company.Hasbro is a publically traded company and is /supposed/ to make more profits than the quarter/year before it. So there's an expectation to always make more money for their shareholders. IF production costs increases, they have to charge more for their toys. Every little bit has to be nickled and dimed, and if they CAN'T increase their prices, they'll cut budgets, jobs, and toylines, to make up the difference.
So when Hasbro first started, they could give everyone their own unique mold, nice paint job, etc etc for $1.99. Nice solid profits. The next year the toyline started becoming more popular, so they released more waves of figures and still kept the nice budget, for $1.99. Then the next year came and sales fell, so they released fewer figures but made a good profit. The following year, sales remained steady and made around hte same amount of money as last year: no increase in profits = BAD. So they decrease the budget and sales go down this year. Next year they announce prices are going up, because they need to increase the profit profit margin to be more profitable than this year.
McFarlane doesn't give a shit as long as he's making a profit, so even in a "bad" year he's happy and getting richer. The only way this will catch up to him is if he can't make the payments on the loans he's given and the license cost much more than they sales they expect.
ANYWAY, long rambling example. Hasbro could be facing a backlash either from retailers or customers because of their $25 Marvel Legends. They may or may not need to ditch the linea nd go back to making 1:18 the main line, which means profits will go down even if it's successful, because how much can they actually charge for 4" figures? $12? $15? A step backwards in profits, when the goal is to always make more money than the previous year/quarter. Maybe they'll charge $20....
