Quoted By:
>Depositing a Pokémon in the Pokémon Storage System
>Healing a Pokémon with low HP or with a status condition
>Giving a Pokémon an item to hold
>Evolving a Pokémon, regarldess of method (level up, held item, or evolutionary stone)
>Using a Pokémon in battles
>Winning battles with a Pokémon
>Letting a Pokémon's HP fall to critical status
>Letting the player's Pokémon get a status condition like paralysis
>Walking when the player's Pokémon has a status condition
NONE of this increases or decreases a Pokémon's friendship value but it's common misinformation (or used to be).