>>38833332Many big companies do. It often costs literal pennies and there's no downside. Sometimes they're not even shills; they can be spambots.
But what you really need to consider is HOW shilling is done. What do you think real shill posts would look like? What strategies could the shill organizer be coming up with? What posts are actually good for a product's image, or would at least fool the dumb masses?