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How many times do we need to go over this.
>Less people were interested in the brand
>Less people were interested in the DS
>There were no major shakeups to Pokemon's formula or presentation
>There were no familiar Pokemon to draw in normies
>The 3DS was close to release anyway
>Despite all of this, it just barely missed the top 5 best sellers on the system
Gen 5 performance was fine, relative to the time of its release. And Pokemon didn't "die", except to the nerds who aged out of the series.