I'm waiting for my ALBW package to get here so I could start a break from Pokemon.
That being said, every one in here that's european and just got their 3DS recently - you can get a free game with club nintendo.
Just make sure to register your 3DS code and a game code (in that case, pokemon X or Y) and you'll get a download code for Super Mario 3D land for free. Here are the details, make sure you won't miss it:
http://www.nintendo.co.uk/Campaigns/SUPER-MARIO-3D-LAND-Welcome-Promotion/How-To-Claim/How-To-Claim-831590.html 