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I don't care what anyone says, here's what I know, so correct me if I'm wrong. Geno was a highly considered fighter for Smash bros. Music file names were discovered in brawl for the area you discover him in. He was among the highest ranked in the JP region popularity polls from that game as well. After the game was released, they pretty much came out and said he was cut due to liscencing issues.
Year 2015, Square's money is in the pooper after Final Fantasy XIII debacle. Amiibos are a thing, and vastly profitable.
Over 3 million copies of smash are out, huge potential for easy money from dlc and merchandise.
... How can they say no this time?