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You stupid niggers don't understand that its final evolution will be Water-Fairy.
That's why it looks like that
All Fairy types have to look overly "kawaii-uguu-desu" or very "soft/suave" with pink anywhere in its color scheme at some point of its evolution line.
Seriously, just at its eyes, it screams Fairy.
Since this is a Starter, they didn't want to make it too obvious from the start, as Starters are usually a big deal for the fanbase, enough for them to keep speculating about which types their final evolution will be and such.
It generates a form of both hype and interest which does good to their upcoming games as it keeps people talking about it and looking forward to it. Just look at those views the video got in less then a week, they love that.
