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I mean, let's face the facts:
>Cynthia has appeared in multiple games, Ash has not
>Cynthia still commonly gets merch, Ash does not
>Cynthia is popular even without her Pokemon, Ash is not (Ash is nothing without Pikachu)
>Cynthia is widely regarded to be a major highlight of the Masters 8(her episodes of the Master 8 are the highest rated non-Pikachu episodes), Ash is not (Pikachu is the highlight, not Ash)
>Literally only a lone Ashfags on /padt/ and a few chuuni neets on twitter care about Ash, meanwhile Cynthia is still renowned
It's a full clean sweep. Cynthia is simply more popular. Remain in denial all you want, it won't change reality, just like it won't bring flopking Ash back.