>>43143427Less cool girls, but make them the protagonists. They need to be rare and special. Also makes you feel cool for playing as them (this should apply to boys too). Non-protagonist girls should be lame dweebs, because it's more fun to beat up lame dweebs. Female protagonists should be cool like Hilda, Serena, or if you're going for an older player character (which they should do at some points) something more like Cynthia, Karen, or Lusamine.
Lame NPC girls that exist for you to beat up should have designs closer to things like Courtney, Korrina, Shauntal, Valerie, Lana, and Acerola.
They kind of missed the mark on a few of the protagonists. Lyra and Rosa fall squarely in the "lame category, while Dawn, Gloria, and Selene/Moon/Chicken/whatever can kind of go either way between lame or cool (Lillie feels more like the main character of the Alola games anyway, and she also could go either way between lame or cool but leans a bit more toward the "lame" end). Having "Cool" NPCs feels forced and weird when you do it wrong, which they usually do. Having lame protagonist characters makes you not want to play as them.