Quoted By:
a person who works at marketing department talks about how the seniors have changed their view of pokemon as a franchise since the release of x/y
- pokemon video game products have always been restrictive and difficult for most players
- smartphone games are becoming increasingly popular among a wider group
- these games are easy to access for most players compared to the games we were used to develop
- the release of go was both a joy and pain for the company
- both x/y and go were 3D, we were hopeful x/y would get the attention of the players who played the originals but did not play any other game from this franchise
- the success of x/y was disappointing compared to a smartphone game, unlike what many seniors had expected
- before (go), we were completely unaware of the kind of players who play our games
- new games are influenced heavily by go, choices made while developing are centered around go, and the players who play go
- "active" theme of go inspired sun/moon and ultra sun/moon, and also the creation of let's go pikachu and let's go eevee
- "active" theme is central, and we think of what kind of products we can create that fit this theme, what products we can sell by following this theme
- in sword/shield, we scrapped many ideas to go along with the theme, we think it was a success at capturing the how dynamic pokemon battles could be, and how players could imagine it as a sport
