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The thing that gets me about them choosing Mauville of all places is that Lilycove has all the hallmarks of being a "landmark" for the region without all the bloat (like Goldenrod being the big city in Johto to contrast all the rural sticks and oldschool architecture).
>port town, so people can come and go here easily
>place where Master Contests are located (RS), or where Contests happen in general (E)
>Department Store to get all sorts of goods you can't get elsewhere
>Safari Zone is the route east of it, attracting more tourism and revenue
It only makes sense. Even the Japanese anime OP makes the point of Minamo (Lilycove) being an important locale.
What's more annoying is that Mauville is a relatively simple town to drive home the theme of Wattson fucking up his plan of modernizing and making New Mauville which also ties into the "living with nature" feel a good chunk of the region like Fallarbor, Fortree and the water towns have. Turning it into a successful mall city misses the entire point.