Niantic's Peridot is launching in two months and they're already teasing exclusive hats
https://twitter.com/playperidot/status/1633136598538764289It looks cute, but it'll probably not last long with no existing brand recognition, no objective long term goals like Pokémon, and the general hassle of AR gaming versus playing Go as a GPS-driven game with most of the AR functionality switched off.
It'll be a cute pet toy that lasts a few days before you drop it, not a good fit for a live service.