>>57569159There's no reason why they can't tell Costco to start selling their product the way they sell video games and other valuable items like gold bars, electronics, jewellery, stamps, etc. You walk into and you pick up the placeholder piece of cardboard and pay for it.
Just putting the product on a skid and making it survival of the fittest is absolutely retarded. Tell Costco to stop it or stop selling to them.
Also they need to invest in and expand their direct to consumer business and stop relying on brick and mortar stores.
