>>51208359To highlight this point even further. While it doesn't beat Mickey Mouse, Hello Kitty and Winnie Pooh in raw merchandise sales it does manage to beat Star Wars. Pokémon is in a very unique position where it does well in the Card game and Video game front but the unique nature of Pokémon allows it to be a juggernaut in merchandise sales despite emerging from a video game background that it allows it to overtake all the competition. If you notice all those three franchises are aimed at children with cute and likeable characters like the cat-like girl from hello kitty, mickey mouse and gang, and Winnie the Pooh and friends.
