>>45986201Bingo. Target audience here is 3rd party merch makers and that's a brand style guide they were given for 5th gen stuff. It's not a lore bible or meant to lay out the canon laws of the Pokemon universe or anything like that, it's literally just basic dos and don'ts so some retard doesn't make stupid merch that misrepresents or damages the brand. There's a reason the thing also has a page on how you can and can't display the pokemon logo.
