>>54977290He's cool, sure, but he doesn't have a storyline. His most important moment in his life and growth was already seen in a flashback. It's not fun to watch the battles of a guy who already knows who he is, feels confident that he'll win, and cracks wise while doing it. It's the same reason why Ash became such a boring character-- it's the same fucking problem. There's no pride on the line, his Pokemon are just as overconfident as he is, and he doesn't gain anything by winning other than.. winning.
He's got a great design. And he's cool. And he's also the most shameless marketing ploy I can remember in the history of the anime. Cool guy with Pikachu and Charizard who always wins. He isn't even particularly interesting or funny outside of battles. Unless all you like is Pikachu and Charizard sakuga (which I already had enough of by the fucking end of JN), there's no point to Friede.