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I feel an MMO could potentially eat into mainline sales a bit too much.
That being said.. I could see a franchise like Pokemon getting like 5-10 mill paying subs easy as long as it's built reasonably well (I mean, look at the previous slop people still bought)
Let's say 8 mill people paying a monthly 10 bucks is a billion revenue a year and that's before any other microtransactional slop they put into the game.