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You guys.
Listen to fucking logic.
They judge anime success by sales of the blu-ray discs that release immediately after the TV showing.
So like, watamote is super popular in the west but it's considered as not doing so great because it's not selling BDs.
Because weaboos don't want to play $50 to import a disc with two or three episodes.
But, if you DID buy the blu-rays, which you won't, but if you did, they would make more.