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you know they used to give out kaiyodo figures for pokemon pre-orders?
they havent done that since soul silver and heart gold tho.
pic related:
for heart gold they gave out ho-oh
for soul silver they gave out lugia
for platinum they gave out giratina
for diamond they gave out dialga (japan only)
for pearl they gave out palkia (japan only)
for mystery dungeon they gave out darkrai (japan only)
for pre-ordering both a copy of Heart gold and Soul silver they gave you an extra Arceus figure
for pre-ordering diamond and pearl they gave the 3 starters striking a pose