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Poliwag is designed to be cute. It draws young children in with its big eyes, representing an innocence that resonates on their level. But there is a sinister aspect to this Pokemon and its "evolutions." (I've already discussed my distrust of the series for its stance on evolution.) Each of them has a spiral motif with a disturbing underlying meaning.
The spiral represents HYPNOTISM, which is crucial for creating a successful PUPPET of the ILLUMINATI. Not convinced? Poliwag and its "evolutions" all know the move HYPNOSIS and according to several Pokédex entries, looking at Poliwhirl's swirl causes DROWSINESS! With this knowledge in mind, what do you think of the fact that Poliwhirl is Pokémon creator Satoshi Tajiri's favorite Pokémon? He knows of the SATANIC POWER the ILLUMINATI has granted him, and he loves it.