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I really enjoy the gimmick, it's fun to psyche out your opponents since when they see a Zoroark in team preview, they're always conscious of it, regardless of whether you're using it or not.
You can use this to your advantage and get cheeky plays, I remember getting free hits because my opponent would use a Fairy move on my Toxapex thinking it was Zoraork, or getting off Nasty Plot when they fell for Zoroark being a Toxapex.