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It's a mind virus.
Newest iPhone, Xbox/PS, graphics card, pokemon game etc etc. Exactly the same shit with a new coat of paint every time. Anyone who buys into this scheme is a brainlet of the highest order. Stick with what you've got already and try different things instead. That new graphics card will make absolutely zero difference to 99.999999% of buyers, yet you all slurp it up every time like the good goys you are.