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It's similar to Braixen -> Delphox. Not bad, per se, but not great, and it evolves from something that WAS great.
But then, on top of that, it also represents a bit of a sharp turn in terms of design. I wouldn't go so far to say its a 180, but like, it's a pretty drastic and sudden change.
Doesn't help that in-game it is a decent but fairly generic water type with no real unique characteristics.