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>Pokemon games always end with the player character winning the Pokemon league and becoming champion.
>The dick-ass rival always makes great strides, and makes it far, but ultimately loses to the main character.
>Pokemon anime always ends it's leagues with Ash losing, never quite beating out his chief rival.
>That regions Rival almost always does better than Ash in everything.
Ash will never win, because Ash IS the rival. The anime has been offering us a look at the typical shit the rival does during the games while the actual hero is off mattering a being a huge success. The only reason they use new characters to ruin Ash's nice time instead of making his "Rival" one of the genuine game protagonists is so that they can mask this fact.