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I mean, just look at this. Pay extra attention to the disparity between 123-124 and 125. This was the Cynthia vs Ash segment. People liked watching Cynthia battle, and naturally the worst rated episode was the one where Ash won. Wouldn't that be rated higher if Ash was more popular? But it wasn't, because he isn't.
Now pay attention to the finals, Leon vs Ash, which were 129-132. Look at how AWFUL those ratings are. People HATE Ash, and there's no Cynthia to make up for it. The ONLY episode that rated great here was THE iconic Pikachu episode where Pikachu wins the world champions. People HATED the Ash episodes, because he's unpopular and people only watch him for Pikachu.
It's very telling. Ash episodes without a focus on Pikachu did poorly, and Cynthia episodes on a whole did far better than Ash episodes.
It's so pathetic that even in """Ash's""" anime, he's less popular than other characters. 26 years and people still didn't begin to like him.