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Well after the VN boom and the death of the Anime first boom of the 90s one can say that nearly all Anime are a commercial to something or to boost the sales of its source material.
The last purely Anime projects in the 22 minutes firmat I saw where dog days, vividread, Madoka, YU YU YU, Shirobako...partially, Luluco or TRIGGER stuff, Gainax making a car comercial with magical girls... In SPACE, comet FAILcifer and regalia for this season.
Some where quite bad like comet lucifer being a complete failure at the direction, or regalia the 3 sacred stars being WAAAAAAY too ambitious for a loli yuri semi incest Anime due to the handrawn mechas and it getting stuck on endless 4 due to the directors missing plot points...
Pokemon being an add isn't a bad thing to say, 95% of the Anime of every season is an add for boosted sales of a toy line or some VN, 3% is good hentai 1% is TRIGGER being TRIGGER and the rest is original stuff.
Novel sale boosting 22 minutes adds are just very successful.