>>49272321Because she's a young adult woman who's not related to him who's been chasing after him for 20 years worth of episodes only ash himself and pikachu have been in more episodes. One day he's gonna wake up and actually think of her as a woman. Plus she's actually in universe pretty, just has a dumb hairstyle. Ash may have girls on the hang, but when ash gets to that weird age and he's spanking it in his bedroom, she'll probably show up in his mind more than the girls.