Quoted By:
The biggest sin of Pokemon XY's anime was that they decided the best way to handle Serena's character arc was to just completely fucking ruin her outfit and hairdo and then proceed to make her a light tsundere for no other reason than to make it seem like she's getting over Ash.
Like, holy fuck, just decide if you want her to hook up with Ash or not don't fucking play the middling man for an entire god damn saga and then have the ending be a cliffhanger that satisfies no one because she didn't make it absolute for the shipping fags and she went back on what little character development she was getting at the end anyway.
Misty was by far a better love interest than Serena was and Misty as Ash's love interest was purely a fucking dub thing for the longest time. The difference is that the people dubbing the original saga knew what the fuck they actually wanted to do with Misty, make her a tsundere who cares for Ash, meanwhile the writers for Serena literally didn't know what to do with her. They wanted her to have character development but they didn't know if keeping her attached to Ash was a good or bad thing and never thought anything through. One episode she'd start telling herself she's getting over her crush and the next is her falling head over heels for him again.
I mean fuck, even May had a better character arc than her and May literally didn't even have a character ark outside of two movies and the last 20 episodes.