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In an interview, he said that he had nightmares of Ruby and Sapphire not selling, and he was responsible for ending the franchise.
Cue BW's negative normie reception towards the new designs and lack of old (Kanto) mons and lower sells compared to Gen 4 and he went to the dark side, appealing to the lowest common denominator with a cynical outlook on their intelligence. Who needs effort and new things when nostalgia sells. And Pokemon Go made it worse
