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He's pretty lame, but there you go.
He's a guy who's a failed actor/stage magician/performer. After failing to break into show business on his own, he decided to become a trainer and try to attract a following by battling. After all, people would pay attention to a Champion.
In battle, he focuses on a lot on making displays and wowing the crowds. Usually he'll use status moves to create illusions, or try to use combination moves to go for flash and style.
Personality-wise, he's a nice guy, but he's extremely petty and prone to jealousy. He won't take his jealousy out on anyone, but he'll just quietly stew in his own bitterness.
For hobbies, he likes readying/watching anything that's fiction. But he's the type to go on boards and judge people who don't "get" the work like he does.
He sounds like a smug cunt, but as I said, he's actually a cool guy. He generally likes to keep his feelings a secret, because he wants to present a good image. Being worshiped and adored is his goal, so he desperately tries to be as appealing as possible.
His starter is a Litten, which can juggle its Will-o-Wisps. He also owns a Munna, which can create a lot of dream smoke to help with disappearing acts.