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For me, it's BW because I really like the characters and the story in that game. From Bianca's arc, Cheren and Alder's interactions, the Gym Leaders rising up against Team Plasma, and to N's interactions and final battle, BW just had a lot of great, engaging moments to me. Dare I say that I was hooked into the story from the intro alone. While I don't think that it was "deep" or "flawless", I do think that there was plenty of thought put into the story and characters this time around. Also, the Unova pokemon are particularly so charming to me that I find myself still using them to this day.