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Literally everything, but it's also due in part to the writing of Gen 5. In an attempt to write for their apparently then-discovered teen demographic, they wrote pseudo-deep villains with shitty ideals that could only appeal to children with no real world experience, and in this case, a pretty boy that 14-year-old girls could masturbate to and write terrible fics about, putting themselves into the perspective of the female player character (ferris wheel shipping), as any attractive villain is vilified of all things they've done wrong on the basis of being good looking.