>>45165862Not true. Companies change their logos all the time. It really comes down to the individual change. Gap tried to change, but they realized they were about to commit brand suicide so they reverted. Same with Tropicana. However companies do successfully change their image all the time to reflect changing values in modern design. See
>>45166772: Notice how these changes are not jarring, but do feel more modern. This is how best to change your brand: slowly but while adapting to modern taste.
