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>Make a video celebrating over 1000 pokemon for good PR
>Take advantage of that time window by HEAVILY implying natdex, but never saying that natdex will happen
>Don't make natdex happen and replace it with something no one will care about to get a rise out of people. Especially BBNDers, by making a giant nothingburger.
>Sell said announced nothingburger
>Controversy = more attention
>More attention = more money
>Profit because you'll buy it anyway
Why do you think SWSHit did so well in the first place? We all know what's gonna happen, it's fucking gamefreak we're talking about.