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We always wondered who killed the pokemania of the 90s, well it was him: Max!
His hideous character sent millions of fans away from the franchise who never returned! It has contributed greatly to making Pokemon look like a brand for small children! It made Hoenn's anime extremely boring and infantile by damaging the anime's image!
Put yourself in the shoes of a teenager of the early 2000s just by seeing Max, he will have perceived Pokémon as a brand and anime for children, making him escape from the franchise!
So it was Max who killed of the Pokemania in the late 90s!