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>release proto amiibo years before amiibo were even a sparkle in Iwata's eye
>Collectible and even had rare chase variants not unlike Skylanders
>Store exclusives
I still don't get it.
Even like you said if they had some kind of special trainer battle or you just get a gift Pokemon, its not really a big deal. People love the Pokemon figures and they can still make them without worrying about the toy license. Unless its all TOMY's fault