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We gotta look at context here.
>doesn't show off its swords in the game its introduced (a kid would have trouble knowing what they're even going for)
>a massive departure from oshawott AND dewott (even with the consistent theme and coloring) by changing it to bipedal, adding a massive snout, and changing the standard shells into shell themed armor, hiding the ears under the helmet, etc etc
>paired with two other unpopular starters
>a fucking pure water type, pairing with serperiors pure grass and emboars derivative fire/fighting
>in the gen with 7 other water type lines, including panpour which you get for picking the more popular snivy, and competing against interesting type combos like the water/rock tortouga line and water/ghost frillish line
>in the worst selling main series games
>during the era with the obnoxious whiny genwunners making memes about how pokemon are gears and ice cream now, with the consensus online that pokemon sux now
Samurott really isn't a bad design, just a lot of circumstance around it.