>>41134029incineroar isn't shilled at all.
it got a few episodes in the anime, while greninja was trash's ace with a special new shill form.
it got a common hidden ability, while greninja got a broken hidden ability created specifically for its line.
deciducuck got into pokken and primarina got some spotlight in the anime. delphox and chesnaught got nothing.
greninja got shilled into smash while xy was still in development, entirely for the sake of advertising gen 6. incineroar was selected by sakurai after usum came out for pure gameplay reasons (he wanted a wrestler).
