>>29477429>>29477695It conveys its type by being an owl. Owls are creatures of the night (ghosts come out at night), flies almost silently (like a ghost) and it makes a hoot sound (not unlike how the archetypical ghost that goes 'oooOOO')
see also
>>29476537It's been a symbol of death across multiple world cultures. I only listed African and Greco-Roman examples, but it's also believed to be a death omen in multiple native american cultures including Apaches, Aztecs, Mayans, Pueblos and of course Hawaiians. By this token, it's no different than how Salandit, a salamander is a fire type because of legends and folklore, whereas it should be water because in reality salamanders are amphibious creatures.
Sure, it's weird that a non-ghost evolves into a ghost, but Snorunt also did it 3 gens ago.